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Virtual runways, NFT origin artifacts, and interactive AR tech by DRESSX led invitees into the expanding metaverse of adidas. In addition to an exclusive look at Virtual Gear, guests learned the design process behind the new wearables, and could even try on the collection in real time.
(Probably) Real successfully launched adidas’ first-ever wearables while exploring the concept of virtual presentation. Blending the physical and virtual, we let guests experience firsthand the new world of Virtual Gear and what it means for the future of fashion.
